Ask the right questions through decision science
Use The Ten Things™ Decision Making Framework to get specific and streamlined results from AI and Data Analysis.
Implement the framework and find speed and clarity around decision making.

Consumer Insights
Determine the most attainable and desirable visitor personas to target.
Inform campaign strategy by understanding which brands your target visitors love the most.
Understand your target visitors top interests across multiple categories to Inform affinity targeting.

Campaign Strategy
Analyze successful content, copy and CTAs from affinity brands to create a framework to model.
Select channels that are most preferred by your target visitor and were most successful for their top affinity brands.
Determine which sequence of content & channels will perform best against target personas.

Audience Activation
Focus on specific areas that align with your campaign goals to reach your audience effectively.
Reach your ideal visitors by targeting specific interests that resonate with them.
Ensure your message reaches your ideal customer by targeting specific persona segments.
